We have been talking about SEO for the past 6 blogs. Now I’m start to curious why there is a Social Engine Optimization given the social network is so popular and have become on par with how people discover things. I guess maybe the acronym is the same with SEO so maybe they are called something like Social Network Optimization (SNO) and turns out it is eventually called Social Media Optimization (SMO) the definition on wiki is:
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
This sounds to me does not have much tech engineering in it at all but more close to the marketing and promotion side. Why would these guys using the word “Optimization”? My guess is they want to sounds smart in order to charge more money.
Well, let’s talk about some basic tech stuff that is needed for your website or blog to work better with social network/media. First let’s have a look at how my blog is doing on Facebook and Google plus:
As we can see, Facebook did a much better job than Google plus on all the posts. The last one Facebook picked my background image because that post does not have any image. So yes, social network will try it’s best to pick the right meta info to show on them but a lot of times they do a bad job. To help them, you can add some more instructions on your page. Most importantly they can help them pick the right image but also a lot other informations that they may get wrong or you want to customize.
Facebook uses Open Graph. Twitter uses Twitter Cards. And Google plus uses Schema.org markup, the same thing they suggest for SEO. Interesting but also make sense, they are a search company after all. So I guess I should not say Google did a bad job. I did not do the SEO job properly.
For more details on each, I’ll not cover in this post. You can read on their site or here is a general introduction article.